Effective Date: October 03, 2025
Last Updated: October 03, 2025
Austin Enterprises Group (“we,” “us,” or “our”) operates heritagesupply.com (the “Site”), an online e-commerce platform powered by WooCommerce. We use cookies and similar tracking technologies (collectively, “Cookies”) to enhance your experience, analyze usage, and deliver personalized content and ads. This Cookie Policy explains what Cookies are, the types we use, how they help us, and your choices for managing them. This policy is part of our Privacy Policy, which provides more details on data handling.
By using the Site, you consent to the use of Cookies as described here. If you do not agree, please adjust your browser settings to block Cookies or avoid using the Site.
What Are Cookies? Cookies are small text files stored on your device (e.g., computer or mobile) by websites you visit. They help remember your preferences, track interactions, and improve functionality. We also use similar technologies like web beacons, pixels, and local storage. Third parties (e.g., ad networks) may set Cookies on our Site for their services.
Types of Cookies We Use We classify Cookies by purpose and duration. Most are session-based (deleted when you close your browser) or persistent (stored longer for repeat visits). Here’s a breakdown:
| Type | Purpose | Examples | Duration | Provider |
|---|---|---|---|---|
| Essential/Strictly Necessary | Enable core Site functions like secure checkout, cart management, and login. Without these, the Site won’t work properly. | WooCommerce session cookies for cart persistence; authentication tokens. | Session (up to 30 minutes) or persistent (up to 1 year). | Us (Heritage Supply Co.) |
| Performance/Analytics | Analyze Site performance, traffic sources, and user behavior to improve speed and features. Data is anonymized where possible. | Google Analytics (tracks page views, bounce rates); Meteorik (WooCommerce-specific analytics). | Persistent (up to 2 years). | Google, Meteorik |
| Functionality | Remember your preferences (e.g., language or layout) for a smoother experience. | User preference cookies for saved wishlist items. | Persistent (up to 1 year). | Us (Heritage Supply Co.) |
| Targeting/Marketing | Deliver personalized ads and retargeting based on your interests. These track across sites. | Meta Pixel (Facebook/Instagram ads); Google Ads; Microsoft Clarity/Bing; Reddit Pixel; future TikTok Pixel. | Persistent (up to 13 months). | Meta, Google, Microsoft, Reddit, TikTok |
We do not use Cookies for profiling or automated decisions without your consent. For marketing Cookies, we obtain explicit opt-in via our cookie banner (powered by WooCommerce plugins).
How Cookies Benefit You and Us
- For You: Faster checkouts, personalized recommendations (e.g., based on past orders), and relevant ads that match your interests.
- For Us: Insights into Site usage (e.g., popular products via Cin7 inventory data) to optimize inventory and reduce errors. We comply with laws like GDPR (consent for non-essential Cookies) and CCPA (opt-out for sales/sharing).
Your Choices and Controls You can manage Cookies at any time:
- On the Site: Use our cookie banner to accept/reject categories (essential Cookies cannot be disabled). Changes apply to future visits.
- Browser Settings: Most browsers let you block, delete, or notify about Cookies. For example:
- Chrome: Settings > Privacy and security > Cookies and other site data.
- Safari: Preferences > Privacy > Manage Website Data.
- Firefox: Options > Privacy & Security > Cookies and Site Data. Note: Blocking all Cookies may limit Site features, like adding items to your cart.
- Third-Party Tools: Opt out of specific trackers:
- Google Analytics: Download the opt-out browser add-on at tools.google.com/dlpage/gaoptout.
- Ad Networks: Visit YourAdChoices or Network Advertising Initiative for global opt-outs.
- Do Not Track (DNT): We honor DNT signals from browsers where technically feasible.
For California residents under CCPA: Marketing Cookies may involve “sharing” for ads; opt out via our banner or Do Not Sell or Share My Personal Information link.
Third-Party Cookies Some Cookies come from partners (e.g., Stripe for payments, Klaviyo for emails, ShipStation for shipping). We don’t control them, but they must follow our instructions and privacy standards. Review their policies for details (linked in our Privacy Policy).
Changes to This Cookie Policy We may update this policy to reflect new features or laws. We’ll notify you via the Site (e.g., banner or email) and update the “Last Updated” date. Continued use after changes means acceptance. Check periodically.
Contact Us Questions about Cookies? Reach out: Austin Enterprises Group 2117 S. Division Ave., Orlando, FL 32805, United States Email: [email protected]
We respond within 30 days. For EU complaints, contact your data protection authority.